Elevating digital mental healthcare to the next level

Services rendered
Brand Research
Brand Strategy
Brand Identity System
Brand Implementation Workshop

ThoughtFull is a digital mental health platform that empowers users to proactively engage with their mental health via self-serve tools and 1-on-1 daily bite-sized coaching with certified mental health professionals. Headquartered in Singapore, ThoughtFull operates in Singapore, Malaysia, Hong Kong and the Philippines.

ThoughtFull sought a stronger brand position to better reflect their identity and mission. We collaborated with ThoughtFull to refine both their brand strategy and visual identity.

By immersing ourselves in ThoughtFull’s operations, we realised they transcend being just a mental health app — they simplify mental health to inspire personal growth effortlessly.

Our new brand identity encapsulates the concept of “Simplifying mental health for your growth.” We modernised ThoughtFull’s logo, imbuing it with greater meaning: the two lowercase ‘L’s symbolise interconnected support and continuous care, representing a heartfelt journey of personal growth in mental well-being and fostering compassion and trust. Additionally, we developed a graphic system that emphasises this distinctive feature across all key brand touchpoints.

ThoughtFull app
ThoughtFull billboard
branding agency singapore