The five checks are the same ones any buyer should apply when choosing a branding agency in Singapore: portfolio fit, industry expertise, process and strategy, reputation and proof, and pricing and grants. Here is how Vantage answers each, with the clients, credentials and case studies to back it.
The five-check scorecard
| The check | What to look for | How Vantage measures up |
|---|---|---|
| 1. Portfolio fit | Work in your stage, sector and audience, not just a style you like | 16 years of named work, from the Singapore Symphony Orchestra to ST Engineering, across culture, healthcare, public sector and B2B. |
| 2. Industry expertise | Proven experience in your specific sector, not generalist claims | Healthcare (AliveoMedical, Jurong Health, Fullerton Health), public sector (SMI, NUS, SG Growth Capital) and corporate B2B (ST Engineering, Epson). |
| 3. Process and strategy | A defined methodology from research through to execution | A strategy-led process, research and positioning before design, led by Enterprise Singapore-certified (PMC) consultants. |
| 4. Reputation and proof | Verifiable case studies, named clients and testimonials | Published case studies and on-record testimonials from client CEOs and marketing leads. |
| 5. Pricing and grants | Transparent fees against budget, with grant support where eligible | Transparent scope and fees, plus EDG (up to 50%) and MRA (up to 70% export-market) support as a PMC consultancy. |
1. Portfolio fit
The real test is not whether a portfolio is pleasant to look at, but whether the work matches your stage, sector and audience. Over 16 years Vantage has built brands for organisations that operate under genuine scrutiny, including the Singapore Symphony Orchestra, the Asia Centre for Health Security, Allium Healthcare, Golden Equator, CrimsonLogic (a member of the PSA Group), Epson and ST Engineering. The range spans corporate, public-sector and consumer-facing work, so relevance to your situation can be shown rather than claimed. Browse the full portfolio.
2. Industry expertise
Vantage is a sector specialist rather than a generalist. In healthcare the client list includes AliveoMedical (part of Temasek-backed Foundation Healthcare), Jurong Health, Fullerton Health and Alfa Medicus, supported by a dedicated healthcare branding practice. In the public sector it includes the Singapore Maritime Institute (under the MPA), SG Growth Capital and NUS' Saw Swee Hock School of Public Health. In corporate and B2B it includes ST Engineering, Epson and TES. That is proven experience in specific sectors, with names attached.
3. Process and strategy
Vantage runs a defined, strategy-led methodology: research and diagnosis first, then positioning and strategy, then identity and the system around it, and only then execution across every touchpoint. Design never leads. Enterprise Singapore recognises Vantage as a certified Practising Management Consultant (PMC), the status required to lead grant-supported brand and marketing strategy projects, which is an external check on that rigour rather than a self-awarded badge.
4. Reputation and proof
Vantage publishes verifiable case studies rather than relying on anonymous mockups, and its programmes are backed by on-record testimonials from the senior leaders who commissioned the work. The results are documented in detail in the Singapore Symphony Orchestra, Allium Healthcare and ThoughtFull case studies, among others, so the proof is open to inspection rather than asserted.
5. Pricing and grants
Vantage scopes and prices work transparently against your budget, and is candid that corporate branding programmes in Singapore typically range from around S$5,000 to S$50,000 or more depending on scope. As a PMC-certified consultancy, Vantage helps eligible companies access the Enterprise Development Grant, which supports qualifying projects at up to 50%, and, for export-market branding, the Market Readiness Assistance grant, at up to 70% for eligible SMEs. See what branding costs in Singapore and the guide to branding grants.
Hold us to the same five checks you would apply to anyone. The evidence is named, published and open to challenge.
If your shortlist is taking shape, start a conversation, or browse the work and judge for yourself.