Notes from the room
Five convictions sit behind every brand Vantage builds. This is where I argue each one properly, in my own voice, rather than the one-line version that lives on the homepage.
All five essays
Branding is a leadership decision long before it is a design one
I can usually tell within the first twenty minutes of a workshop whether a brand programme is going to hold. Not from the mood board. Not from the…
Every assumption in the boardroom is a liability waiting to surface
The most expensive sentence in branding is “we already know our customers.” I have sat in enough boardrooms to know it is almost never followed by…
Indifference is the only thing a brand cannot survive
Dislike is a brand working. Indifference is a brand dying, slowly, without anyone in the building noticing until the revenue does. Most leadership…
Strategy without iconic execution is a plan nobody will remember
I have read brand strategy documents that were genuinely excellent, sharp positioning, honest research, a real point of view, and watched them die in…
The brand programme that ignores your business was never yours
The fastest way to spot a template masquerading as a methodology is to ask an agency what they would do differently for a well funded startup versus…
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