EDG branding grant by Enterprise Singapore

Build a world class brand with grant support

We’re certified PMC consultants that support the Enterprise Development Grant (EDG).

The EDG branding grant is a government grant in Singapore that aims to support local small and medium-sized enterprises (SMEs) in their business growth and transformation efforts.

ESG Singapore Grant, EDG Grant by Enterprise Singapore

What is the scope of the EDG branding grant

ESG Singapore Grant, EDG Grant by Enterprise Singapore

Covered by the scope

Brand Discovery
– Brand Audit
– Brand Interview
– Brand Surveys

Brand Strategy
– Brand Positioning
– Brand Tone of Voice
– Brand Workshops

Brand Identity
– Brand Identity System
– Brand Collaterals
– Brand Guidelines

Not covered by the scope

Brand Execution/Roll-out
– Execution of brand collaterals

Marketing Execution/Roll-out
– Execution of marketing campaign
– Execution of PR campaign

– Website design
– Website development

Meet all 3 criteria of the EDG branding grant

Does your company meet all 3 criteria?

Business entity registered and operating in Singapore.

Company has at least 30% local entity held directly or indirectly by Singaporean(s) and/or Singapore PR(s), determined by the ultimate individual ownership.

Company is in a financially viable position to start and complete the project.

The grant is administered by Enterprise Singapore and provides funding support for Strategic Brand and Marketing Development that help differentiate your brand and marketing offerings through strategies that better capture your target audience and extend your reach.

Learn more about this grant on the Enterprise Singapore website here.

Apply for the EDG branding grant in 3 steps


You gather

Latest ACRA or Bizfile records
Dated no earlier than 6 months from date of application.

Latest audited financial statement
No earlier than 12 months from date of project application of your company.

Project proposal
Proposal writeup based on Enterprise Singapore's template structure.

via Business Grants Portal

We provide

Consultancy proposal
– Phases fee breakdown
– Description of activities
– Number of man-days

Management consultant documents
– Lead consultant certification
– Lead consultant CV

for Letter of Offer

Frequently Asked Questions

What is EDG?
The Enterprise Development Grant, or EDG, is a grant by Enterprise Singapore. This grant supports projects that help you explore new growth, upgrade your business, or expand to new markets overseas.
What’s covered?
Here are some project outcomes you can expect:
– Diagnosis and gap analysis in your company
– Assessment of internal and external factors, such as strengths and weaknesses, and competitors
– Primary or secondary research
– Recommendations and plans for implementation
– Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition
– Assessment of a brand’s financial value and identification of brand levers
– Development of a strategic plan to optimise marketing resources and improve customer communications
Can we start a grant project before grant approval?
No, you cannot commence any projects before the grant has been approved.
How long does it take to get an approval?
A complete submission will usually take 8—12 weeks from the time you submit your project application.
How does EDG differ from the Productivity Solutions Grant (PSG) & Market Readiness Assistance Grant (MRA)?
EDG supports projects that help companies upgrade, innovate, and transform their business. Some of the supported project categories include business strategy development and human capital development. For Vantage Branding, we support strategic brand and marketing development for SMEs. Learn more here.
PSG helps companies implement pre-approved productivity solutions and equipment to improve productivity, focusing on implementing these enhancements. Learn more here.
MRA supports SMEs looking to venture overseas, covering costs for overseas market promotion and set-up. Learn more here.

Let’s connect to build a world class brand together

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