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Singapore Symphony Orchestra

Hitting the right notes for a national institution

Services rendered
Brand Research
Brand Strategy
Brand Identity System
Brand Implementation Workshops

Founded in 1979, the Singapore Symphony Orchestra (SSO) is Singapore’s flagship classical music orchestra and has touched the lives of countless Singaporeans.

With a trend of declining concert attendance and concerns raised over future funding, there was a need to rebrand SSO to demonstrate its relevance to a broader Singaporean audience.