Founded in 1979, the Singapore Symphony Orchestra (SSO) is Singapore’s flagship classical music orchestra and has touched the lives of countless Singaporeans.
With a trend of declining concert attendance and concerns raised over future funding, there was a need to rebrand SSO to demonstrate its relevance to a broader Singaporean audience.
Services rendered
Brand Research
Brand Strategy
Brand Identity
Brand Implementation Workshops
To reflect this, we created a brand identity system that placed diversity at the heart of communications. Without alienating classical music aficionados, we created a structure for headlines to engage newer audiences in a more inspiring way.
In addition, we introduced a spectrum of colour to convey diverse performances with a distinctive system of photographic and illustration style working seamlessly together.
The outputs of our brand research and strategy helped to inform three core pillars for the SSO brand.
The rebrand entices the viewer to immerse themselves and relate to SSO. Every component is entirely bespoke and has been carefully considered to truly reflect the unique nature of the organisation and its underlying philosophy.
It’s time to attract new customers, deepen audience loyalty and leapfrog your competitors with the help of our branding services. Get in touch >
1 Fusionopolis Place #03-20
Galaxis, West Lobby
Singapore 138522
Call us at +65 6809 1290
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hello@vantagebranding.com.sg