< Our Work

Heritas Capital Management

Branding a capital management company with true purpose

Services rendered
Brand Research
Brand Strategy
Brand Identity System
Website Design
Website Development

Established in 1997, Heritas Capital started out as the investment arm of the IMC Group. Since 2013, Heritas Capital has a Capital Markets Services fund management licence, with assets under management exceeding $250m.

Heritas Capital wanted to revamp their branding to better align with their investment philosophy and brand positioning — an ESG-focused investment firm, guided by its “do well, do good” investment philosophy.