Sentosa Wings of Time


Branding Sentosa’s unique light show by the sea

After running for 7 years, Sentosa Leisure Management’s outdoor night show known as ‘Songs of the Sea’ drew its curtains to make way for ‘Wings of Time’, which needed a brand expression to mark a whole new sensation.

Services rendered
Brand Story
Brand Identity System
Hero Visual

Sentosa Wings of Time light show

Our brief was to create a captivating brand for the new show and heighten expectations for visitors to Singapore and locals alike. Setting a much higher bar than its predecessor, the new Wings of Time show was to be positioned in the same league as other internationally acclaimed musical productions.

Through a process of research, insights and strategy, we defined the Wings of Time brand story and personality with a symbol depicting the main character of the show Shahbaz, a mystical pre-historic bird-like creature expressed with the vibrant energy and the magnificence of the actual production.

The Wings of Time symbol depicts the main character of the show, Shahbaz, with vibrant energy and magnificence.

Sentosa Wings of Time t-shirt
Sentosa Wings of Time

A unique logotype was also hand drawn for the Wings of Time logo to compliment the Shahbaz symbol and convey a sense of epic scale and wonder.

Sentosa Wings of Time bus ad
branding agency singapore