Evoking the wonder of Sentosa's immersive night show by the sea.
1. what?
Client
After running for 7 years, Sentosa Leisure Management's outdoor night show known as ‘Songs of the Sea’ drew its curtains to make way for ‘Wings of Time’ which needed a brand expression to mark a whole new sensation.
Opportunity
Our brief was to create a captivating brand for the new show and heighten expectations for visitors to Singapore and locals alike. Setting a much higher bar than its predecessor, the new Wings of Time show was to be positioned in the same league as other internationally acclaimed musical productions.
Solution
Through a process of research, insights and strategy, we defined the Wings of Time brand story and personality with a symbol depicting the main character of the show Shahbaz, a mystical pre-historic bird-like creature expressed with the vibrant energy and the magnificence of the actual production. A unique logotype was also hand drawn for the Wings of Time logo to compliment the Shahbaz symbol and convey a sense of epic scale and wonder.
Client Sentosa Leisure Management
Services Brand Story Brand Identity System Hero Image
Location Singapore
Client
After running for 7 years, Sentosa Leisure Management's outdoor night show known as ‘Songs of the Sea’ drew its curtains to make way for ‘Wings of Time’ which needed a brand expression to mark a whole new sensation.
Opportunity
Our brief was to create a captivating brand for the new show and heighten expectations for visitors to Singapore and locals alike. Setting a much higher bar than its predecessor, the new Wings of Time show was to be positioned in the same league as other internationally acclaimed musical productions.
Solution
Through a process of research, insights and strategy, we defined the Wings of Time brand story and personality with a symbol depicting the main character of the show Shahbaz, a mystical pre-historic bird-like creature expressed with the vibrant energy and the magnificence of the actual production. A unique logotype was also hand drawn for the Wings of Time logo to compliment the Shahbaz symbol and convey a sense of epic scale and wonder.
Client Sentosa Leisure Management
Services Brand Story Brand Identity System Hero Image
Location Singapore
"I have been utterly impressed with the quality of work done by Vantage. The approach that the team took was very systematic and well thought through. Inspirational as well as aspirational."
