1.

Client

JurongHealth is a public healthcare cluster for the west that boldly integrates healthcare services for the community with hospitals that are the first in Singapore to be designed and built together from the ground up as an integrated development for better patient care, greater efficiency and convenience.

Opportunity

An exciting opportunity presented itself to create a new brand identity that would clearly look and feel different from other community care offerings and establish JurongHealth's unique position. 

Solution

As part of the brand identity and architecture system which involved unifying a number of existing hospitals under the new brand, JurongHealth's new logo boldly represents the west of Singapore in an iconic fashion. Amongst a variety of brand communication touchpoints, we created an epic 1387 metre width hoarding at the site of the new NgTeng Fong General Hospital stands in place to dynamically tell JurongHealth's brand story.