1.

Client

For over 50 years Mee Mee Optics solid reputation for optometrist expert care has helped to build lasting customer bonds from one generation of customers to the next.

Opportunity

Mee Mee Optics unique core strengths in clinical optometry presented an opportunity for the retail brand to better express a leadership position in the marketplace and support ambitions to expand the business.

Solution

Based on our strategy and research, we created the brand promise 'Expert eye health' which represents a highly personalised eye care experience expressed with a new brand identity that appeals to a wider consumer group.

Brand communications also play a direct role in giving the Mee Mee Optics brand a louder voice to assert its leadership in clinical expertise through thought-provoking messaging. 

The launch of its new branded store in 313@Somerset has seen a marked increase in sales and continues to help deepen relations with loyal fans of the brand as well as attract new customers.