Bringing consistency, impact
and relevance to Epson's regional communications.


With an impressive history of technological innovation spanning more than 50 years, Epson has grown into a household brand producing printers, projectors, and a host of other high precision solutions.


Taking a closer look at Epson's regional brand communications in 10 countries and across multiple product categories, exposed great opportunities to make the brand more recognisable and engaging through a system of branded consistency.


We created a robust brand identity guide to unify all of Epson's regional communications into a differentiated tone of voice and visual style that could flexibly respond to a variety of different messages yet clearly remain Epson branded.

Brand Position Articulation

Brand Strategy
Brand Identity System
Brand Retail System

South East Asia region

"I would recommend any organisation to work with Vantage, as they not only know how to create unique design and brand identities, they also partner with clients to understand and translate business challenges into engaging concepts."

Angeline Ang Head of Regional Marketing Communications

A bolder showroom, exhibition and roadshow retail experience.

We also designed an all encompassing look and feel for Epson's retail design that includes unique style elements, key structural components, signage and branded graphics in line with Epson's new visual branding system.

Tackling various functional demands of showrooms, exhibitions and roadshows presented itself great opportunities to enhance the customer experience with retail design that not only uniquely expresses Epson's progressive values, but is also engaging, cost-efficient and easy to implement.