1.

Client

Allium Healthcare provides a range of premium aged care services based on a seamless continuum of long-term personalised care. 

Opportunity

With an ageing population in Singapore that could potentially see the number of people 65 years and older explode to a million by 2030, Allium Healthcare’s first nursing home occupies the high end of the market and marks a new gold standard of care and greater wellbeing. 

Solution

We created a new brand identity system that reflected the first of its kind aged care position. This encompassed vital touchpoints that exuded a premium experience. Drawing inspiration from the Allium flower, our logo features a collection of interconnected flowers reflecting the spirit of unity and community that defines the Allium Healthcare brand.