Client
TES-AMM
Orange ring
Managed data sanitisation
Green ring
Recycling, compliance
& environmental stewardship
Blue ring
IT asset value recovery
TES is a global leader in IT Lifecycle Services providing solutions for some of the world’s largest corporations in 34 locations around the globe.
Since it’s formation in 2005, TES has evolved and expanded to be more than just an IT recycling vendor. The work TES does is incredibly important, especially as data security is a critical issue facing corporations today. The company protects their clients corporate reputation with compliance to all data security, environmental, and industry regulations.
TES embarked on a rebranding programme with Vantage Branding to better reflect the nature of its work, and reinforce global expansion plans as a leader in the field.
Through brand research, one of our first recommendations was to simplify the brand name from TES-AMM to Tes. The new brand logo depicts 3 rings that symbolise three distinct core offereings that come together to form holistic
lifecycle management.
We also looked at communications based on the 3 core areas of their business, while injecting more personal and empathetic messaging to the needs of the the market.
Today, TES is on course for rapid expansion with an brand that boldly conveys its strengths and global stature.
Discover
Market Research
Analysis & insights
Strategise
Brand strategy
Brand naming
Engage
Brand identity
Visual identity systems
Tone of voice guidelines
Print & communications
Retail branding
Environment branding
Digital marketing
Website development
Internal brand alignment