A bright beginning of presence, confidence and distinction for Wearnes's new brand of LPG.
Wearnes Engineering & Distribution
• Brand naming
• Brand logo design
• Brand guidelines
With Wearnes taking full ownership from a joint venture with Singapore Petroleum Company, an entirely new LPG brand had to be created to take the place of the previously used SPC brand.
We took Wearnes through a journey of brand naming and logo development to arrive at a solution that would bring presence, confidence and distinction for Wearnes's new brand of LPG.
Analysis & insights
Visual identity systems
Tone of voice guidelines
Print & communications
Internal brand alignment
1 Harbourfront Place Harbourfront Tower One
#04-01, Singapore 098633
Call +65 6722 3908