Positioning Mee Mee Optics for ‘eye health’.
Mee Mee Optics
Brand Identity System
After running for 7 years, Sentosa’s outdoor night show ‘Songs of the Sea’ drew its curtains to make way for a whole new sensation ‘Wings of Time’.
Our brief was to create a captivating brand for the new show and heighten expectations for visitors to Singapore and locals alike.
Setting a much higher bar than its predecessor, the new Wings of Time show was to be positioned in the same league as other international acclaimed musical productions.
Through a process of research, insights and strategy, we defined the Wings of time brand personality and created a symbol depicting the main character of the show Shahbaz, a mystical
pre-historic bird-like creature expressed with the vibrant energy and the magnificence of the actual production.
Unique lettering was also hand drawn for the Wings of Time logotype to compliment the Shahbaz symbol and convey a sense of epic scale and wonder.
Analysis & insights
Visual identity systems
Tone of voice guidelines
Print & communications
Internal brand alignment
1 Harbourfront Place Harbourfront Tower One
#04-01, Singapore 098633
Call +65 6722 3908