Creating stronger appeal in today's overcrowded restaurant landscape.


Hock Lam Beef




Services provided:

• Brand strategy

• Brand identity

• Brand applications






Based on a much loved traditional recipe handed down for generations, Hock Lam Beef continues to serve the highest quality Teochew Beef Kway Teow in Singapore.

A refreshed brand identity was needed to achieve greater synergy to various outlets nationwide, and also reflect ambitious expansion plans that would clearly signal a shift from a coffee shop style business to a contemporary restaurant chain.

We designed an iconic 'beef' brand symbol that would give much needed impact in a highly competitive market place. Menus and posters were designed to faithfully carry forward the brand's historic legacy, and to clearly communicate Hock Lam Beef's point of differentiation.