Services provided:

• Brand position articulation

• Brand identity system design

• Literature & advertising system design

• Point of sale system design

• Brand identity guidelines

• Tone of voice guidelines





Epson Singapore Regional Head Quarters





Bringing consistency, impact
and relevance to Epson's regional communications.

With an impressive history of technological innovation spanning more than 50 years, Epson has grown into a household brand producing printers, projectors, and a host of other high precision solutions.

Taking a closer look at Epson's regional brand communications in 10 countries and across multiple product categories, exposed great opportunities to make the brand more recognisable and engaging through a system of branded consistency.

We created a robust brand identity guide to unify all of Epson's regional communications into a differentiated tone of voice and visual style that could flexibly respond to a variety of different messages yet clearly remain Epson branded.

Click to read Epson's testimonial.