Services provided:

• Brand position articulation

• Brand identity system design

• Literature & advertising system design

• Point of sale system design

• Brand identity guidelines

• Tone of voice guidelines

 

 

 

Client:

Epson Singapore Regional Head Quarters

 

 

 

 

Bringing consistency, impact
and relevance to Epson's regional communications.

With an impressive history of technological innovation spanning more than 50 years, Epson has grown into a household brand producing printers, projectors, and a host of other high precision solutions.

Taking a closer look at Epson's regional brand communications in 10 countries and across multiple product categories, exposed great opportunities to make the brand more recognisable and engaging through a system of branded consistency.

We created a robust brand identity guide to unify all of Epson's regional communications into a differentiated tone of voice and visual style that could flexibly respond to a variety of different messages yet clearly remain Epson branded.

Click to read Epson's testimonial.