The Vantage experience.
A partnership of confidence.
"We engaged Vantage to develop the brand for our new night extravaganza on Sentosa, Wings of Time. With the traditional positioning focusing on the visual effects of its predecessor, Songs of the Sea, it was a big challenge for Vantage to aspirationally brand this new production. Even during the show’s developmental stages, they were able to accurately grasp the understanding of the product and succinctly portray it through the design of the brand logo and personality. Vantage was attentive to the needs of the client and helped to craft attractive branding which fully encapsulated the elements of the production – the vibrant laser, water and pyrotechnic effects through the colourful and lively depiction of Shahbaz in the logo.
Vantage clearly understood the aspects which appeal to the target market, picking up little nuances which helped to design the brand story and showcase the true essence of the show. The branding resonated easily with the team, and we are confident that this new brand will help propel Wings of Time into a greater success!
Vantage’s strategic approach in distilling the brand was systematic and effective in creating this new brand."
"I have been utterly impressed with the quality of work done by Vantage. The approach that the team took was very systematic and well thought through. Inspirational as well as aspirational."
"I would recommend any organisation to work with Vantage, as they not only know how to create unique design and brand identities, they also partner with clients to understand and translate business challenges into engaging concepts that meet objectives."
"We engaged Vantage to embark on a two year branding exercise to create Epson's new Brand Visual Identity Guidelines for regional roll-out. It was a great journey that began with understanding the different dynamics within each business unit in Epson, covering a vast range of industrial, office and home electronic equipment.
This led to establishing detailed guidelines that encompass all communication materials, storefront and exhibition design, and has enabled us to truly harmonise Epson Brand Communications in a stylish but practical manner.
The exercise also included developing a series of brand campaign communication concepts and messaging to position Epson strongly in the Business Segment. The regional roll-out was very well received and successfully adapted by our countries."
"We’ve been seeing an impressive increase in total page likes, likes per week, post reach per week and engagement per week since running the campaign all thanks to the tireless work and backend optimisation by the Vantage team."
"In early 2015, Vantage came forward with a proposal to brand our work on social media. The idea being to raise greater visibility for our service and for it to serve as a means for us to engage our beneficiaries and stakeholders more closely.
The result is an online branding campaign and that uses 12 individual stories, each told in 3 parts, to highlight a specific aspect of our multidisciplinary work.
The campaign, started in August, will continue to run thru February 2016. We’ve been seeing an impressive increase in total page likes, likes per week, post reach per week and engagement per week since running the campaign all thanks to the tireless work and backend optimisation by the Vantage team.
Vantage have also produced a set of guidelines for our social media branding efforts and have made helpful suggestions to retrospectively apply some of the graphic elements to our corporate identity to help evolve it. This is something which they have gone out of their way to do so and we are thankful to the team for it."
"Simon has been instrumental in helping us arrive at a bold brand identity that defines who we are as JurongHealth.
It is a pleasure working with Simon as he is not just talented but also absolutely easy to work with.
A good guy to engage for a good brand discussion."
"It has been an absolute pleasure to have Vantage Branding fighting for our team.
The commitment and passion that they put into the project was impressive.
Expect attentive personalised creativity that moves your brand’s strategic goals into action."
"We, as a fully owned Wearnes organization, engaged Vantage to create and develop a new brand name and identity to rebrand our 'SPC LPG' products. I would like to express our deep appreciation to Vantage for the successful implementation of our new brand name and mark.
Vantage has shown the experience, creativity and professionalism in every step of the development. It was a great experience working in partnership, always readily available to lend a good listening ear, great understanding of our brief, able to respond swiftly to the demands of the assignment and ultimately complete the project within the deadline.
We were particularly impressed by how Vantage grasped our issues very early on, as well as the high level of strategic thinking and creativity involved in their brand development process, enabling us to evaluate the naming and design options, and ultimately make our decisions and obtain the necessary approvals from our organization's board of directors smoothly.
We are confident that the new and differentiated brand name and identity created and developed by Vantage boldly stands out in our gas industry, with branding that not only resonates well with all our stakeholders, but will also bring great value to our organization.
With this appreciation, we hope for even greater success for Vantage, and the credentials and credibility it deserves."
I honestly believe the deliverance of this assignment by Vantage is better value and more satisfactory
than some of the larger global agencies."
"Simon was involved in the rebranding and development of new identity guidelines
for BOC Aviation.
He provided excellent creative input and demonstrated great attention to detail.
I would recommend him to any company looking for expertise in brand identity and design."
"I worked with Simon on many critical projects. Without exception, he was inspired, totally committed and always creatively grounded on strategy.
There wasn’t much else I could have asked from Simon during the many years we worked together.
He was probably our best brand designer, and a thoroughly nice guy too."
Analysis & insights
Visual identity systems
Tone of voice guidelines
Print & communications
Internal brand alignment
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