Services provided:

• Brand Logo Design
• Brand Strategy
• Brand Naming
• Brand Identity System
• Brand Guidelines






Magnum Spirits & Wines





Reimagining wines,
spirits and gifts to forge deeper consumer bonds.

Our brief from Magnum Spirits & Wines one of Singapore's leading alcholic drink distributors, was to reposition their online wine company to reinvigorate growth.

In an overcrowded market largely dominated by product orientated promotions, it was vital to stand for something different.

Based on our rigorous strategic process, we reimagined a whole new consumer-centric dynamic by placing occasions and emotions at the heart of the message rather than putting the focus on products first.

Breaking from the traditionalist visual category language, we custom drew an iconic identity using the new name 75CL – an industry term for a typical measure of bottle size drink.

The result is a brand that exudes warmth, personality and a sense of discovery that signifies an invitation to join a new kind experience, one of delight and discovery.

Business has got off to an encouraging start since 75CL launched in November 2015. It has also been receiving glowing customer reviews as a brand with a difference.

Brand logo with bottle shape within

75CL's iconic gift box

"It has been an absolute pleasure to have Vantage fighting for our team.

The commitment and passion that they put into the project was impressive.

Expect attentive personalised creativity that moves your brand’s strategic goals into action."

Magnum Spirits & Wines
Cedric Mui

Marketing & Business Development
Manager 75CL

Delivery vehicle


Brand guidelines