Catering to India's growing environmentally friendly conscious market.
Bigger and Brighter
• Product brand identity
• Packaging design
In a detergent market dominated by the typical global brands without much emphasis on environmental concerns, there was a growing demand for brands that take a different point of view.
For the Better and Brighter company, we created an entirely new brand using their 365 brand name to create a concept based on 'The bare natural essentials'.
Using simple geometric elements not only expresses the back to basics approach but also boldly amplifies shelf presence and clearly signifies a totally fresher approach to detergent.
Analysis & insights
Visual identity systems
Tone of voice guidelines
Print & communications
Internal brand alignment
1 Harbourfront Place Harbourfront Tower One
#04-01, Singapore 098633
Call +65 6722 3908