Catering to India's growing environmentally friendly conscious market.


Bigger and Brighter




Services provided:

• Product brand identity

• Packaging design





In a detergent market dominated by the typical global brands without much emphasis on environmental concerns, there was a growing demand for brands that take a different point of view.

For the Better and Brighter company, we created an entirely new brand using their 365 brand name to create a concept based on 'The bare natural essentials'.

Using simple geometric elements not only expresses the back to basics approach but also boldly amplifies shelf presence and clearly signifies a totally fresher approach to detergent.